Privacy Policy

At Arvitta ("Arvitta", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information we process through our website, application, AI-powered sales platform, WhatsApp integrations, and related services (collectively, the "Service").

This Privacy Policy explains what information we collect, how we use it, how we protect it, when we share it, and the choices available to you.

By using Arvitta, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Arvitta is an AI-powered sales platform designed primarily for real estate businesses.

Our platform helps businesses engage, qualify, and follow up with prospective customers through conversational AI and messaging channels such as WhatsApp.

2. Scope of This Privacy Policy

This Privacy Policy applies to information processed through:

• The Arvitta website.
• The Arvitta application.
• Arvitta accounts.
• AI sales agents.
• WhatsApp integrations.
• Lead management functionality.
• Customer conversations.
• APIs and integrations.
• Customer support interactions.
• Other Arvitta services that link to this Privacy Policy.

This policy applies to information relating to:

• Website visitors.
• Arvitta account holders.
• Business customers.
• Authorized team members.
• Leads and prospective customers whose information is processed through a customer's Arvitta account.
• Individuals who communicate with an Arvitta-powered AI sales agent.

3. Information We Collect

The information we collect depends on how you interact with Arvitta.

3.1 Account Information

When you create an Arvitta account, we may collect:

• Name.
• Email address.
• Phone number.
• Password or authentication information.
• Company or business name.
• Role or job title.
• Billing information.
• Account preferences.
• Other information you voluntarily provide.

4. Business Information

If you use Arvitta for your business, you may provide information about your organization, including:

• Business name and contact details.
• Real estate projects and property information.
• Pricing and inventory information.
• Project descriptions, amenities, and location information.
• Sales processes and lead qualification criteria.
• Sales team information and campaign details.
• Other business configuration.

This information is used to configure and operate your Arvitta account and AI sales agent.

5. Lead and Customer Information

Our customers may use Arvitta to process information about their leads and customers. This information may include:

• Name, phone number, WhatsApp number, and email address.
• Property preferences, budget range, and preferred location.
• Property type and configuration preferences.
• Purchase timeline, investment preferences, and buying intent.
• Conversation history, site visit information, and customer questions.
• Customer-provided information and lead status/qualification information.

The specific information processed depends on how our business customers configure and use Arvitta.

6. WhatsApp Conversation Data

When a business connects its WhatsApp Business account to Arvitta, we may process information necessary to provide the integration. This may include:

• WhatsApp phone numbers.
• Customer messages, timestamps, and message identifiers.
• Delivery and read information.
• Conversation history.
• Media or attachments where supported.
• Business account identifiers and phone-number identifiers.
• Other information provided through the WhatsApp integration.

We process this information to provide conversational sales functionality, including AI responses, qualification, follow-up, conversation history, and human handoff.

7. AI Processing

Arvitta uses artificial intelligence to provide features such as:

• Conversational responses and lead qualification.
• Intent detection and property recommendations.
• Follow-up generation and conversation summarization.
• Sales assistance and lead categorization.
• Other AI-powered sales functionality.

Information provided through your account may be processed by AI systems to generate responses or perform requested functions. AI-generated responses are generated based on available information and may not always be accurate. You should not provide information to Arvitta that you are not authorized to process.

8. Information We Collect Automatically

When you access our website or application, we may automatically collect certain technical information, including:

• IP address, browser type, device type, and operating system.
• Approximate location derived from IP address.
• Pages or screens visited, and referring website.
• Session information, date and time of access.
• Application usage information, error, and diagnostic information.

We use this information to operate, secure, analyze, and improve our Service.

9. Cookies and Similar Technologies

Arvitta may use cookies and similar technologies to:

• Keep you signed in and remember preferences.
• Maintain sessions and understand website usage.
• Measure performance and improve the user experience.
• Detect fraud and security issues.
• Analyze marketing effectiveness.

Where required, we will obtain appropriate consent before using non-essential cookies. Our website uses Google Analytics through Google's direct gtag.js integration. The cookie preferences panel lets you allow or reject analytics storage, advertising storage and related data use, and personalized advertising separately. Google Consent Mode v2 receives your selected state before measurement commands are sent; it does not automatically delete cookies that may already exist.

You can change or withdraw your choices at any time using the Cookie settings control. You can also manage cookies through your browser settings. Disabling certain cookies may affect some functionality.

10. How We Use Information

We may use information to:

• Provide the Service: Operate accounts, AI sales agents, WhatsApp integrations, dashboards, and other features.
• Process Conversations: Receive, process, store, and respond to messages sent through connected communication channels.
• Personalize AI Responses: Use relevant business and conversation context to generate appropriate responses.
• Provide Customer Support: Respond to questions, troubleshoot problems, and assist customers.
• Process Payments: Manage subscriptions, invoices, billing, and payment-related activities.
• Maintain Security: Detect abuse, fraud, unauthorized access, and security threats.
• Improve Arvitta: Analyze performance and usage to improve reliability, usability, and functionality.
• Communicate With You: Send service notifications, security alerts, billing information, product updates, and other necessary communications.
• Comply With Law: Meet applicable legal, regulatory, judicial, and governmental requirements.

11. Legal Bases for Processing

Where applicable, we process personal information based on one or more of the following grounds:

• Performance of a contract.
• Compliance with legal obligations.
• Consent.
• Legitimate interests, where permitted by applicable law.
• Protection of rights and security.
• Other lawful grounds recognized under applicable law.

Where consent is required, we will seek it in an appropriate manner.

12. Customer Data and Arvitta Customers

If you use Arvitta as a business customer, you may provide personal information about your leads and customers. In these circumstances, you are generally responsible for determining why and how that information is collected and used.

You are responsible for:

• Providing appropriate privacy notices.
• Obtaining required consent.
• Having a lawful basis for processing information.
• Responding to privacy requests where applicable.
• Ensuring your messaging practices comply with applicable law.
• Ensuring your use of WhatsApp complies with applicable policies.
• Configuring your AI sales agent appropriately.

Arvitta processes such information to provide the Service on behalf of the relevant business customer, subject to applicable agreements and law.

13. Sharing of Information

We do not sell your personal information. We may share information with service providers and other parties when necessary to provide and protect the Service. These may include:

• Infrastructure Providers: Cloud hosting, databases, storage, networking, and security providers.
• AI Service Providers: Providers that supply AI or machine-learning infrastructure used to deliver Arvitta's AI features.
• Messaging Providers: Third-party platforms such as WhatsApp/Meta where necessary to provide messaging functionality.
• Payment Providers: Payment processors used to process subscriptions and payments.
• Analytics and Monitoring Providers: Services that help us understand application performance, errors, usage, and reliability.
• Professional Advisors: Lawyers, accountants, auditors, consultants, and other professional service providers where necessary.
• Legal and Regulatory Authorities: Government authorities, courts, regulators, or law-enforcement agencies when required by law or when reasonably necessary to protect rights and safety.

Service providers may process information only as necessary to provide their services to us and subject to applicable contractual and legal requirements.

14. WhatsApp and Meta

If you connect WhatsApp Business or another Meta service to Arvitta, information may be exchanged with Meta and processed according to the applicable Meta and WhatsApp policies. Your use of these services is also subject to the privacy terms and policies of those platforms.

Arvitta does not control how Meta independently processes information within its own services. You should review the applicable Meta and WhatsApp privacy documentation for additional information about their processing practices.

15. AI Providers

Arvitta may use third-party AI infrastructure to process information necessary to provide AI-powered functionality. Depending on the architecture and feature used, information may be transmitted to an AI service provider for processing.

We seek to use providers with appropriate contractual, security, and privacy safeguards. We do not authorize third-party AI providers to use your Customer Data for unrelated purposes beyond what is necessary to provide the applicable service, subject to the terms governing the relevant provider and service.

16. International Data Transfers

Some service providers used by Arvitta may process information outside India. Where personal information is transferred across borders, we take steps reasonably appropriate to ensure that the transfer and processing comply with applicable data-protection requirements.

The countries and locations in which information may be processed can change as our technology infrastructure evolves.

17. Data Retention

We retain information for as long as reasonably necessary to:

• Provide the Service and maintain your account.
• Fulfill contractual obligations and provide customer support.
• Meet legal and regulatory requirements.
• Resolve disputes, prevent fraud, and maintain security.
• Enforce agreements and protect our legal rights.

Retention periods may vary depending on the type of information and why it was collected. When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

18. Security

We take reasonable technical and organizational measures designed to protect personal information against:

• Unauthorized access or disclosure.
• Accidental loss, destruction, alteration, or misuse.

Security measures may include access controls, authentication mechanisms, encryption where appropriate, monitoring, logging, and infrastructure security controls.

However, no internet-based system can guarantee absolute security. You are responsible for protecting your account credentials and connected third-party accounts.

19. Data Breaches and Security Incidents

If we become aware of a security incident involving personal information that requires notification under applicable law, we will take appropriate steps to investigate, mitigate, and provide notifications where legally required.

20. Your Privacy Rights

Depending on applicable law and your relationship with Arvitta, you may have rights relating to your personal information. These may include rights to:

• Request access to personal information.
• Request correction of inaccurate information.
• Request deletion where legally available.
• Withdraw consent where processing is based on consent.
• Request information about processing.
• Raise concerns or grievances.
• Exercise other rights available under applicable law.

Where Arvitta processes information on behalf of a business customer, you may need to direct your request to that business because it may be the entity responsible for determining how your information is processed. We will assist our customers with applicable requests as required by our agreements and applicable law.

21. Children's Privacy

Arvitta is intended for business use and is not directed toward children. We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law. If you believe a child has provided personal information to us inappropriately, please contact us.

22. Marketing Communications

We may send you service-related communications necessary to operate your account. Where permitted and subject to applicable consent requirements, we may also send product announcements, educational content, or marketing communications.

You may opt out of non-essential marketing communications by using the unsubscribe mechanism included in the communication or contacting us. You may continue to receive important transactional, security, account, or service-related communications after opting out of marketing messages.

23. Data From Third-Party Integrations

If you connect Arvitta to another service, we may receive information from that service according to the permissions you grant. Examples may include:

• WhatsApp Business.
• Meta Business services.
• Payment providers.
• CRM systems.
• Other supported integrations.

You are responsible for reviewing the permissions granted to third-party integrations. You may disconnect integrations through the functionality provided by Arvitta or the relevant third-party platform.

24. Business Transfers

If Arvitta is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, personal information may be transferred as part of that transaction. Any such transfer will remain subject to applicable confidentiality and privacy obligations.

25. Third-Party Websites

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

26. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When material changes are made, we may provide notice through the Service, by email, or through another appropriate method.

The updated policy will include a revised "Last Updated" date. Your continued use of Arvitta after the effective date of an updated policy constitutes acknowledgment of the updated policy, subject to applicable law.

27. Grievance and Privacy Contact

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us.

We will make reasonable efforts to respond to privacy requests and grievances within the timeframe required by applicable law.

28. Contact Us

For privacy-related questions or requests: